Trilobe's 4th year anniversary
December 18, 2022
A look back over the key steps
These four founding years were extremely rich for Trilobe, which never ceased to renew itself while preserving its singularity and staying the course.
In 2021, Trilobe had the honour of joining the Watches & Wonders exhibition, alongside the most prestigious Houses, and thus to establish its reputation among industry professionals and watchmaking enthusiasts. Since then, the brand has been present around the world, and soon in more than 20 countries.
Finally, the French brand has continued to strengthen its affinity with the world of the arts and in particular contemporary art, notably through its participation in the Only Watch and Time For Art auctions. One example of this is its unique collaboration with Daniel Buren, one of the most internationally renowned French artists, for the 2021 edition of the Only Watch charity auction.
“Impose your luck, embrace your happiness and go towards your risks: by looking at you, they’ll get used to it.”
It is in this spirit that the House has been marking out a path of hope and audacity since its inception. And this is also how the year 2022 caps off, with two prizes as rewards. First, the Watch of the Year prize, organised by My Watch, awarded to its Une Folle Journée watch. Second, the «Petite Aiguille» prize awarded to the Nuit Fantastique Dune watch by the jury of the highly prestigious Geneva Watchmaking Grand Prix (GPHG). But the road is long and Trilobe still has many surprises in store!
A look back over our launch year
3 January 2020 / Corporate
Trilobe has 1 year already!
On December 17 2018, Gautier Massonneau launched the inaugural series « Les Matinaux », after 3 years of Research and Development, thus disrupting the traditional Swiss watchmaking with automatic watches of eccentric design.
The founding year 2019 was very rich both for the development of the new collection and Trilobe’s awareness on the luxury watch market.
2019, key dates
December 2018
Official launch of the brand in the Musée des Arts & Métiers, with Hugo Marchand, Star Dancer of the Paris Opera Ballet, as brand ambassador for the launch
March 2019
Trilobe is present for the first time at Baselworld in the Incubator space
May 2019
First step in distribution with a strategic brand ambassador : Le Printemps Haussmann (Paris)
September 2019
Trilobe expands its collection « Les Matinaux » with a personalised edition, both subtle and poetical : Secret
October and November 2019
Preselection of « Les Matinaux » for the 19th Grand Prix d’Horlogerie de Genève (GPHG)
Participation in the prestigious Only Watch charity auction with a unique piece « Les Matinaux », in bronze, engraved with René Char quote and original signature, supported by the Gallimard Publishing House. The brand travels around the world : Monaco, Londres, NY, Tokyo, Singapour, Hong Kong, Taipei, Genève, Dubaï
Trilobe official launch
17 December 2018 / Event
Official launch party
of the brand Trilobe
Paris, December 17, 2018
We were officially launched on December 17, 2018 at the Musée des Arts et Métiers in Paris. The strategic choice of a perfect and obvious setting, in the heart of this ancient church which traces the history of technology and honours great inventors.
A journey of experiences, reflecting the spirit of Trilobe, was proposed to our guests: an invitation to the “digital detox”, an enchanted “reveal” around Foucault’s pendulum, a cocktail to let go, a mentalist who shakes up biases, a whisperer of René Char’s poems, and a discovery of the watch, from its 246 pieces, decomposed and reassembled live…
So many invitations to restore the value of time for our 350 guests, celebrities, journalists and especially our first buyers…! Want to join our Circle?
