Dubai Watch Week A successful participation for Trilobe

Trilobe is delighted to have taken part in the 5th edition of Dubai Watch Week, which gathered around 50 watch brands, from 24 to 28 November. The DWW was a great opportunity for the brand to raise its profile internationally among worldwide aficionados and actors of the industry who came to assist to this major event. On this occasion, Trilobe was also able to interact with its peers in a relaxed and open environment.

Founded by Ahmed Seddiqi & Sons in 2015, Dubai Watch Week, which takes place every two years, is the greatest non-commercial event in the watchmaking industry. The aim of the DWW is very clear : “We’re not here to sell, we’re here to educate and to promote watchmaking. Our goal is to create an unparalleled educational, experiential and networking event.” These are the words of Hind and Mohammed Seddiqi during their opening speech on November 24.

Thus, this event is a golden opportunity for the brands to present their novelties, whether they are destined for the local or global market, and to strengthen their image with a diverse audience.

In the purpose of enlightening participants, developing their knowledge and expanding their thinking on the watchmaking topic, the 2021 edition of Dubai Watch Week offered a rich and diverse program including discussion panels, masterclass and workshops.

The hosts of DWW also took the opportunity to pay a tribute to the United Arab Emirates’ 50th anniversary by presenting a special collection with exceptional pieces in limited edition.

High point of the watchmaking industry in 2021, Dubai Watch Week enabled the industry actors to gather altogether and celebrate the watchmaking expertise for a week, a long awaited moment after months of industry paralysis because of the pandemic.