Press Review – Le Figaro Magazine
30 October 2020 / Media
Trilobe x Le Figaro Magazine
« One must dare to tell time without hands »
In his article « Hands of time », Judikael Hirel traces the history of hands that dress up the dial of our watches for centuries. These hands have a major role in watchmaking as indicators of time.
Many different hands’ models have distinguished themselves over the centuries and are sometimes as well known as the watch they dress up. But even though they stand out with their design and their story, they all have one thing in common : their mobility.
Trilobe wished to go against traditional moving hands by conceiving fixed indicators that allow time to run free on the dial of the watch. For centuries, time was frozen under moving hands. Now, with Trilobe, time is liberated. Hence our credo « Time Liberated ».
These indicators, which strictly speaking are not hands, are in shape of trefoils, a timeless and universal architectural motif made of three circular arcs, that echoes the three pillars of time: Hours, Minutes and Seconds.
In this article, Judikael Hirel salutes the boldness of Trilobe who “dares” to offer a new way to tell time, without hands, allowing the brand to distinguish itself in the Fine Watchmaking competitive environment.
Trilobe at SIAR 2020
2 October 2020 / Event
Trilobe at SIAR 2020
– Mexico –
Trilobe is pleased to be present at the 14th edition of the international watch exhibition Alta Relojeria (SIAR), alongside 34 other fine watchmaking brands.
For the 9th consecutive year, the fair will take place at the St Regis Hotel, from October 20 to 22 of this year.
The SIAR belongs to the circle of watch exhibition with an international reputation. It is chosen both by major brands and independent ones to meet their final customers, the south-american retailers and the local press.
Meeting point of the watch industry in Latin America, this fair attracts collectors, aficionados, and journalists from across the country as well as surrounding countries.
Trilobe joins the ranks of many prestigious independent watch brands participating in the exhibition, a step in the international development of the brand, one month after signing a distribution contract in the United States.
Its presence at the SIAR is an opportunity to develop its reputation on the South and Central American market, by presenting the brand both to professionals from the watch industry and watch enthusiasts. On this occasion the brand will also unveil its latest developments launched throughout the year 2020.
We look forward to seeing you at the SIAR exhibition:
From 20 to 22 october
11AM to 21PM
At the St Regis hotel, 1st floor
Paseo de la Reforma #439, Colonia Cuauhtémoc, México
Grand Prix d'Horlogerie de Genève 2020 Preselection
15 September 2020 / Event
Trilobe preselected at the Grand Prix d'Horlogerie de Genève 2020
Trilobe is proud to announce, for the second consecutive year, its preselection to the Grand Prix d’Horlogerie de Genève (GPHG 2020) in the category “Petite Aiguille”.
« Hands less but with a sprinkle of magic »
The « Petite Aiguille » category is restricted to watches whose public price lies between 4’000CHF and 10’000CHF. The nomination in this category is a wink to Trilobe’s motto : “Hands less but with a sprinkle of magic”
« My soul has its secret, my watch has its story »
The nominated Trilobe watch is the watch “Les Matinaux Secret”, an emblematic model of the brand officially launched in October 2019. This latest edition of “Les Matinaux” collection is an invitation to immortalize a precious moment in a poetic way. Each dial is personalized and made bespoke: a map of the sky with the stars from the day, time and place that are dear to you, thus, making each watch a unique piece. The starry sky is a freeze frame for a selected point in life: a delicate way of entrusting its receiver with a powerful message of love, a happy memory, a life project, an open secret, for an intimate creation.
At nightfall, the drawn stars come to life and light in order to illuminate the chosen moment, thus suspending the passage of time. A new invitation to free oneself from time.
This watch with a starry sky was the initial project of Gautier Massonneau, Trilobe’s founder. Facing such technical complexities, this project was developed in parallel with “Les Matinaux” collection. It took more than two years of R&D to implement the 3D growth of superluminova for the dial, a first in the watchmaking world, and to reach the result with a personalized watch in an intimate and poetic way.
Each Secret watch is developed with our new automatic integrated movement, the X-Centric calibre. Mirror of the brand identity, this calibre enhances the architectural geometry of this piece : a contemporary distinction with a refined design.
This year, the 84 watches nominated by the GPHG 2020 jury will participate in a travelling exhibition on the Swiss territory:
- Chaux-de-Fonds at the International Watchmaking Museum (MIH), on 14-18 October
- Zürich at Bucherer, on 20-22 October
- Bern, at Bellevue hotel, on 23-25 October
- Geneva, from 30th October to 15th November
In Geneva, the watch will take up residence in the palatine rooms of the city’s largest museum, the Museum of Art and History (MAH), where for the past three years the GPHG has been organizing a multi-faceted exhibition dedicated to the art and culture of watchmaking.
These exhibitions will be an opportunity for Trilobe to meet collectors and an audience of fine watchmaking enthusiasts.
The final winners will be announced on November 12 at the awards ceremony of this 20th Grand Prix d’Horlogerie.
To find out more about the official pre-selection of the Grand Prix d’Horlogerie de Genève 2020 (GPHG): http://gphg.org/horlogerie/
Trilobe's launch in the United States
1st september 2020 / Partnership
Our launch in the United States
“Tough times provide opportunities for the small but experienced professionals to distinguish themselves and grow.” Alexis Sarkissian, president and founder of the distribution agency Totally Worth It.
Trilobe is very pleased to announce its launch in the United States, in partnership with the agency Totally Worth It, which includes prestigious brands able to generate the interest and enthusiasm of retailers, private clients and press.
After evolving in the watchmaking industry for more than 20 years, Alexis Sarkissian decided to launch its distribution agency in North America, specialized in exceptional timepieces.
Trilobe’s implementation in the United States is part of its international development strategy, one and a half year after the launch of the brand in France. Hong-Kong marks the next step of Trilobe’s expansion outside French borders, with the opening of a corner in Lavish Attic concept store at the end of october.
Contact :
Totally Worth It
76 Division Avenue
Summit, NJ 07901
+1 201 894 4710 Office
+1 724 263 2286 Mobile
www.totallyworthit.com
Press Review – Le Point
16 July 2020 / Media
Trilobe x Le Point
“Launched 2 years ago, the young watchmaking brand Trilobe has just developed a new movement for its amazing watch.”
Discover our X-Centric calibre in “Le Point”, number 2499 of July 2020.
Press Review – Le Point
26 march 2020 / Media
Trilobe x Le Point
“At nightfall, the stars light up through 3D growth of superluminova. A first in watchmaking.”
Find out more about our unique piece “Les Matinaux Secret” in “Le Point”, number 2483, March 2020.
A look back over our launch year
3 January 2020 / Corporate
Trilobe has 1 year already!
On December 17 2018, Gautier Massonneau launched the inaugural series « Les Matinaux », after 3 years of Research and Development, thus disrupting the traditional Swiss watchmaking with automatic watches of eccentric design.
The founding year 2019 was very rich both for the development of the new collection and Trilobe’s awareness on the luxury watch market.
2019, key dates
December 2018
Official launch of the brand in the Musée des Arts & Métiers, with Hugo Marchand, Star Dancer of the Paris Opera Ballet, as brand ambassador for the launch
March 2019
Trilobe is present for the first time at Baselworld in the Incubator space
May 2019
First step in distribution with a strategic brand ambassador : Le Printemps Haussmann (Paris)
September 2019
Trilobe expands its collection « Les Matinaux » with a personalised edition, both subtle and poetical : Secret
October and November 2019
Preselection of « Les Matinaux » for the 19th Grand Prix d’Horlogerie de Genève (GPHG)
Participation in the prestigious Only Watch charity auction with a unique piece « Les Matinaux », in bronze, engraved with René Char quote and original signature, supported by the Gallimard Publishing House. The brand travels around the world : Monaco, Londres, NY, Tokyo, Singapour, Hong Kong, Taipei, Genève, Dubaï
Grand Prix d'Horlogerie de Genève Preselection
4 September 2019 / Event
Trilobe preselected at the
Grand Prix d'Horlogerie de Genève
Trilobe is very proud to announce its preselection for the 19th Grand Prix d’Horlogerie de Genève (GPHG) in the category “Petite Aiguille”.
The preselected Trilobe watch is the storm grey one, an emblematic model of the brand launched in December 2018.
This preselection in the category “Petite Aiguille” is, for Trilobe, a wink to one of its mottos: hands less, but with a sprinkle of magic.
The 84 preselected watches will participate to an exceptional tour around the world. These exhibitions will be an opportunity for Trilobe to meet collectors, end customers and an audience of fine watchmaking connoisseurs: Australia, Asia, Latin America, Middle East and Geneva…
After their world tour, the 84 watches will take up residence from 1st to 14th of November in the palatine rooms of the city’s largest museum, the Museum of Art and History (MAH), where for the past three years, the GPHG has been organizing a multi-faceted exhibition dedicated to the art and culture of watchmaking.
The final winners will be announced on November 7 at the awards ceremony.
To find out more about the official pre-selection of the Grand Prix d’Horlogerie de Genève 2019 (GPHG): http://gphg.org/horlogerie/
