After taking part in the fully digital 2021 edition of Watches and Wonders, Trilobe reaches a major milestone in 2022 by joining the salon, for the very first time, in person, alongside the most prestigious watchmaking houses. This in-person participation marks a decisive turning point in the Maison's development.
For this new edition, the salon takes on a hybrid format. After two entirely digital years, 2022 marks the long-awaited return of Watches and Wonders to Geneva, for an immersive experience at the heart of the Palexpo halls. Forty Houses will come together for seven days, from March 30 to April 5, in the rhythm of an exhilarating week of watchmaking. Visitors will also be able to follow the event online via the watchesandwonders.com platform, live or on replay: product presentations, new launches, opening speeches, panel discussions and conferences.
But nothing can replace the physical experience, and that is precisely what this edition finally allows Trilobe to live fully. In 2019, the Maison had taken part in Baselworld just a few months after its launch, with only one collection to present. Three years later, it is a firmly established Maison that arrives in Geneva: Trilobe unveils the full breadth of its collections, the LM, the NF and the UFJ, as well as the Secret. The salon also marks the official launch of the UFJ, presented to the public for the first time.
It is within the Carré des Horlogers that Trilobe has the pleasure of exhibiting, alongside fifteen independent watchmaker-artisans, at the heart of the salon. This participation represents an unprecedented opportunity for the Maison: for the first time, its pieces are discovered in person by collectors, aficionados and the international press, while the brand gains new visibility with the wider public. A foundational step that allows Trilobe to introduce its X-Centric universe, at odds with traditional watchmaking, and to lay an essential stone in the construction of its identity.
In Geneva and around the world, join the major event of the watchmaking industry in 2022! Join us from March 30 to April 5, in person or online.
To find out more: watchesandwonders.com