On December 17th, Trilobe launched its first collection, and with it, its vision of time, at the Musée des Arts et Métiers.
It was a fitting setting: a former church turned "hall of machines in motion," a space devoted to the history of invention and technical craft.
Three hundred fifty guests, celebrities, journalists and early collectors among them, were invited to move through an experience built in stages.
Phones were checked at the door for a moment of digital detox. A cocktail hour eased everyone into letting go. Foucault's pendulum became the centrepiece of an enchanting reveal. A mentalist challenged the assumptions in the room. A poetry whisperer recited René Char. And the watch itself took the stage, its 246 components taken apart and rebuilt live in front of the guests.
"Today, taking the time to read the hour is a luxury. With this launch, we wanted to give shape to what we stand for: an inclusive, sincere kind of luxury, one rooted in the simple act of taking your time, and daring to do so."