Press Review – The Good Life
29 september 2020 / Media
Trilobe x The Good Life
« Everything happens very fast for this brand who “takes its time”»
In this article, Julien Chassagne traces the genesis and evolution of Trilobe, at the dawn of its 2 years.
Through an exclusive interview, Trilobe’s founder, Gautier Massonneau, tells the real story behind the brand and confides about the next steps of its development.
Grand Prix d'Horlogerie de Genève 2020 Preselection
15 September 2020 / Event
Trilobe preselected at the Grand Prix d'Horlogerie de Genève 2020
Trilobe is proud to announce, for the second consecutive year, its preselection to the Grand Prix d’Horlogerie de Genève (GPHG 2020) in the category “Petite Aiguille”.
« Hands less but with a sprinkle of magic »
The « Petite Aiguille » category is restricted to watches whose public price lies between 4’000CHF and 10’000CHF. The nomination in this category is a wink to Trilobe’s motto : “Hands less but with a sprinkle of magic”
« My soul has its secret, my watch has its story »
The nominated Trilobe watch is the watch “Les Matinaux Secret”, an emblematic model of the brand officially launched in October 2019. This latest edition of “Les Matinaux” collection is an invitation to immortalize a precious moment in a poetic way. Each dial is personalized and made bespoke: a map of the sky with the stars from the day, time and place that are dear to you, thus, making each watch a unique piece. The starry sky is a freeze frame for a selected point in life: a delicate way of entrusting its receiver with a powerful message of love, a happy memory, a life project, an open secret, for an intimate creation.
At nightfall, the drawn stars come to life and light in order to illuminate the chosen moment, thus suspending the passage of time. A new invitation to free oneself from time.
This watch with a starry sky was the initial project of Gautier Massonneau, Trilobe’s founder. Facing such technical complexities, this project was developed in parallel with “Les Matinaux” collection. It took more than two years of R&D to implement the 3D growth of superluminova for the dial, a first in the watchmaking world, and to reach the result with a personalized watch in an intimate and poetic way.
Each Secret watch is developed with our new automatic integrated movement, the X-Centric calibre. Mirror of the brand identity, this calibre enhances the architectural geometry of this piece : a contemporary distinction with a refined design.
This year, the 84 watches nominated by the GPHG 2020 jury will participate in a travelling exhibition on the Swiss territory:
- Chaux-de-Fonds at the International Watchmaking Museum (MIH), on 14-18 October
- Zürich at Bucherer, on 20-22 October
- Bern, at Bellevue hotel, on 23-25 October
- Geneva, from 30th October to 15th November
In Geneva, the watch will take up residence in the palatine rooms of the city’s largest museum, the Museum of Art and History (MAH), where for the past three years the GPHG has been organizing a multi-faceted exhibition dedicated to the art and culture of watchmaking.
These exhibitions will be an opportunity for Trilobe to meet collectors and an audience of fine watchmaking enthusiasts.
The final winners will be announced on November 12 at the awards ceremony of this 20th Grand Prix d’Horlogerie.
To find out more about the official pre-selection of the Grand Prix d’Horlogerie de Genève 2020 (GPHG): http://gphg.org/horlogerie/
Trilobe's launch in the United States
1st september 2020 / Partnership
Our launch in the United States
“Tough times provide opportunities for the small but experienced professionals to distinguish themselves and grow.” Alexis Sarkissian, president and founder of the distribution agency Totally Worth It.
Trilobe is very pleased to announce its launch in the United States, in partnership with the agency Totally Worth It, which includes prestigious brands able to generate the interest and enthusiasm of retailers, private clients and press.
After evolving in the watchmaking industry for more than 20 years, Alexis Sarkissian decided to launch its distribution agency in North America, specialized in exceptional timepieces.
Trilobe’s implementation in the United States is part of its international development strategy, one and a half year after the launch of the brand in France. Hong-Kong marks the next step of Trilobe’s expansion outside French borders, with the opening of a corner in Lavish Attic concept store at the end of october.
Contact :
Totally Worth It
76 Division Avenue
Summit, NJ 07901
+1 201 894 4710 Office
+1 724 263 2286 Mobile
www.totallyworthit.com
